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Marketing: Yet another reason not to use Radio On Hold.

Posted by McGirvan Media on Apr 3, 2017 2:23:04 PM

In this highly litigious era we live in, it is hard to believe that there are still some companies who throw caution to the wind and decide not to opt for professional Messages On Hold or Music On Hold services.

Instead they decide that they will simply connect the radio – or an MP3 player – to their phone system.

There are many good reasons NOT to do this, most notably the substantial fines incurred by companies that infringe music copyright laws and play unlicensed music.

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Topics: music on hold, Messages On Hold

How Voice and Music Selection can Make or Break Your Messages On Hold.

Posted by McGirvan Media on Mar 3, 2017 4:53:27 PM

When clients call your company and are placed on hold, the next few seconds are crucial.

If you have no on hold system – the worst case scenario – all they will hear is dead silence, during which they will wonder if they’ve been disconnected or completely forgotten about.

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Topics: Messages On Hold

How Often Should You Change Your Messages On Hold?

Posted by McGirvan Media on Mar 3, 2017 3:18:57 PM

Picture yourself on hold, waiting to speak to someone. You hear the same message you heard last time you called, and the time before that. Chances are it’s NEVER been changed. It becomes “wallpaper sound” – bland, uninteresting and bordering on irritating – and reflects badly on the company, even if it’s subliminally. You think: “How hard can it be to change your message every now and again?” Good question, and the answer as you are about to find out, is not hard at all.

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Topics: Messages On Hold

9 Things You Didn’t Know About Music On Hold and Music Copyright

Posted by McGirvan Media on Feb 10, 2017 7:12:16 PM

So, you think you can just play any music you like down the phone line when your customers are on hold? Think again.

Regardless of what type of business you operate, be it retail, healthcare, hospitality, manufacturing, financial services, or whatever, you must be aware of the implications of infringing copyright.

If you use a CD, MP3 Player or even play your favourite radio station to your clients and clients-to-be while they are on the phone waiting, you could be in for a very rude shock…and an expensive one at that.

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Topics: music on hold

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